Don’t spend all your time on a social post just for it to perform poorly due to the wrong posting time. Determine the best time to post on social media in 2024 with these helpful tips for scheduling your future social media posts.
Explore Your Analytics
Many social media platforms have their own native analytics that you can tap into as a user. Explore these analytics to determine the best times to post on social media for your business in 2024, as consumer habits and trends are constantly evolving. Different industries will have varied optimal posting times due to differences in audiences, types of content, and social media goals. Take a look at these free resources before investing in a third-party program.
Consider Where Your Audience Lives
Where your audience lives is important to consider when determining the best time to post on social media. Time zones are key to keep in mind when scheduling your post. Depending on your audience’s habits, it might be best to post in the morning, the afternoon, or the evening, but for all Industries it is wise to not post in the middle of the night when everyone is asleep. The location of your ideal customer should be the first thing to consider when deciding when to post.
The Platform Matters
When posting to different social media platforms, consider the user’s habits on this channel. The platform will influence when the best time to post is, as some are better suited for the day and others are better suited for night. consider LinkedIn, a popular social media platform for growing your professional network. It is most common for users to be active during their work hours, traditionally 9-5 in the United States. Posting during the day on LinkedIn is the best practice, as users are typically logged off before the sun sets. TikTok and Instagram have more potential to appeal to audiences all day long.
Before your next post, spend a few minutes (or thirty) to make a smart decision about when to share this content with your audience. They want to ensure that they don’t miss any of the content you share, so set them up for success by using analytics and easy-to-access tools to determine the best times to post on social media in 2024.
