Don’t think Valentine’s Day is just a time to celebrate your romantic partner! This day is a fun time to celebrate everyone that you love, including your customers and audience members. Social media is an easy way to get the message out to the hundreds or thousands of those that you want to show appreciation to. Whether they are a paying customer or a long-time Instagram follower, make sure they know that you are happy they are here for you and your business with my favorite Valentine’s Day content ideas for small businesses.
When is Valentine’s Day?
Valentine’s Day falls on February 14th each year. No matter if this holiday falls on a weekday or weekend, it is sure to be celebrated on social media. Consider coming up with Valentine’s Day content ideas well in advance to ensure you can properly execute the vision you have planned for your external marketing channels.
Share what you love about your customers!
Valentine’s Day is the perfect time to share your appreciation for your customers! Create a post that sums up what makes your audience great. This can be a great time to also remind your audience of your ‘Why’ and how they help you keep going in your business. For visuals, you could share photos from a brick-and-mortar store or event, or share a video of yourself in front of Valentine’s Day themed decor! Don’t have a physical product or space? Highlight some of your clients and recent work in an upcoming social post and share what you loved about working with them!
Create a gift guide!
Don’t think gift guides are not just for Christmas! Try creating a gift guide that is centered around Valentine’s Day gifts that make sense for your audience. A potential angle for a gift guide could be things your ideal customer can buy themselves, self-love is just as important as showing your appreciation for those around you! Gifts that are perfect for entrepreneurs or small business owners on Valentine’s Day are cute stationary sets, heart shaped office supplies, or even a snack pack for the office. Get creative, because what really matters is that you are putting effort into creating something for them to enjoy. Bonus points for collaborating with our brands and business you love to created a group gift guide as a Valentine’s Day content idea for small businesses.
Poll your audience on their Valentine’s Day plans or habits!
Use the holiday to do a little market research with your audience members. Share a poll related to your business via Instagram to gauge interest, desires, or goals. Some things that could be helpful to know about your audience are their marital status, income status, personality type, and evening routines. Utilize a poll to learn more information about your customers that will benefit you, while also entertaining them.
Spread a little love on Valentine’s Day on social media with these Valentine’s Day content ideas for small businesses. Encourage your customers to show you a little love back by offering a discount or promotion that benefits both of you! You never know when Cupid will strike your next customer and get them to fall in love with your brand.
